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erp7e
05-22-2004, 07:21 PM
I'm sure many of you are readers of the online mag Testosterone. If you've looked at this week's issue, they claim that "all good things come to an end" and apparently there is a lot of talk on the message board about "a radical change" with the site.

I think it's going to become a pay site. This would really suck as it's one of the only quality bodybuilding mags/sites around. Damn...don't they make enough money off their supplements?

Thoughts, speculations....?

Boxer
05-22-2004, 08:25 PM
Look at the home page h ttp://www.t-mag.com/

All we can do is speculate till next Friday I guess but I think it's going to be a paysite too.

This would be a mistake in my opinion. The site is huge because the articles are free.

Take a look at the sites that charge for articles. They are not so huge.

I had never even heard of Biotest supplements untill I started reading T-Mag.

I think if they charged for T-Mag they would lose a lot of supplement sales which probably wouldn't be compensated for the gain in revenue from an online magazine. Just my thoughts.

erp7e
05-22-2004, 08:48 PM
I agree completely. Especially since they are not selling a lot of their supplements to distributors anymore and only doing direct sales through their site. Making the site a pay site would definitely decrease awareness of their brand. Which means they will do something else to make themselves more visible, because they aren't stupid businessmen.

After the ephedra and andro bans, and the pending speculation about restructuring of supplement laws in general, I think TC and Tim got a little concerned about the future of the supplement industry and their ability to make money with it. First they d/c'd Mag 10. Now a bigger change.

Either a pay site, or no more weekly articles, or the site's gone for good.

The other speculation I had is they might sell out Muscle Media style and "expand their market."

Any way they spin it (oh, and they'll spin it), I'm pretty sure whatever change is coming will be more bad than good.

no23
05-24-2004, 06:59 AM
I agree with all you've said erp7e ... I see $$$ written all over it ... just like CP's site.

It's a pity too becuase some good young new strength and nutrition coaches, writers etc. have come out T-mag or used/been used by T-mag - I'm thinking mostly of CT here - and that would be unfortunate also.


I can't see it being good news for me and my pocket anyway ...

erp7e
05-24-2004, 04:28 PM
If they can't make $$$ off supplements, I suppose they have to start charging for something else.

Boxer
05-25-2004, 06:06 AM
I think if it does become a paysite I will subscribe to it unless they charge a too high price ofcourse.

what about you guys? Would you subscribe or not?

Simon
05-25-2004, 09:12 AM
Would depend entirely on the price to be honest, I quite like that site, although I have always said the way you have to find the articles is shit, a catagory listing under author or subect would be much better than trial and error with the search button.

I think they need to be free, really, they sell supps on the back end of free info, that's a simple marketing technique, they may well shoot themselves in the foot bigtime.

They may go for a 50/.50, so half the site is pay, and new articles are charged, old are not, etc.

Either way, anyone noticed a distinct lack of T-Mags ? I have not had my physical copy sent to me in the UK in like for ages, have they just slowed down production?

SIMES

erp7e
05-25-2004, 02:53 PM
Direct quote from TC Luoma in an email to me today:

It won't be a pay site.

I promise.

You'll be happy. Really.

That's all I can say right now.

(Glad you liked the article!)
TC

Simon
05-25-2004, 02:54 PM
erpe7e do you get the physical mag from them? I have not had my copy in like forever now.

erp7e
05-25-2004, 03:02 PM
No, I don't. I just read the site. Which apparently is going to remain free.

Boxer
05-25-2004, 03:14 PM
Hmm I wonder what we are going to be really happy about then?

Simon
05-25-2004, 03:30 PM
Could well be a massive anti climax, magainse guys tend to consider internal changes to be of some kind of magnitude to the general public, normally in these scenarious the reality tends to be far less enthralling than the waiting.

Probably summat as exciting as a new face lift for the website and perhaps getting the damm magainse bought out so it comes out more frequently

Perhaps something 'bad' like selling out to weider etc, for some decent cash and being part of his website group whcih all look the same..

Would be surprised if they kept the last one under wraps... to many insiders with big mouths...

SIMES

erp7e
05-26-2004, 01:40 AM
Simes, to your last point, in my email I specifically asked him if they were going to sell out. I asked him if they were going to "go Bill Phillips on us."

This sounds a lot like when MM2K turned from the best print mag at the time (Duchaine, Chek, Poliquin, Staley, and Telle all were regular contributors, among others) into complete foo-foo mainstream body-for-life crap. At the time, Phillips told us readers "would be happy," too.

TC didn't respond to that question.

Simon
05-26-2004, 09:14 AM
It's poss Erpe7e , the almighty dollar can have an amazing effect on so callled trail blazing pioneers, who 'will never sell out'

That new ferrari and mansion in beverly hills sure looks inviting after spending 5 yrs behind a desk slogging out a supps business.

If they do sell out and go all 'weider' or equivalent,, perhaps even worse MM , then it will be a shame as their mag is pretty good right now..

MM sitll have cash from the EAS empire but the mag is the most pathetic one on the market now, perhaps they want to inject some audience back into it.

MD is an option, super strong sales and a industry favourite, they may be able to do it, but it's hard to tell financially.

Certainly aside from some protein products, Biotest is looking thin on the ground now PH's are all but dead, perhaps it's a case of having to go down that route.

SIMES

erp7e
05-28-2004, 01:32 AM
According to TC and Chris Shugart, Biotest is doing very well. It's something else...I guess we'll see.

Boxer
06-08-2004, 01:27 PM
What's everybodies initial impressions of the new T-Mag then? ( I know the new search function isn't working yet:D ).

Simon
06-08-2004, 01:35 PM
It's ok but for all the hoopla - well somewhat of an anticlimax which is what i suspected.

Predominantly due to them stopping retail distribution they are concentraing on turning the site more into a sales based site for the supps, which is fine, as long as the info/articles are still there , no proplem with that, you've got to make a buck somehow.

I keep getting an erro saying i am entering a secure site, when I am not, the search button does not work,

I hate that forum layout, I didn't like the old one, maybe I am old fashioned but I find this kind of forum SOOOO much easier to read, and follow information

Lastly , they kept a bLAck background,..arrrg, the perfect opportunity to get rid of a mid 90's style colour pallete.

I hate black as a day to day background...

To me this is just re-hash of the same, no better no worse, just a little different

What may be better is they are promising daily articles, hmm, may be hard to keep that promise.

So far, so , err, ok..

SIMES

Simon
06-08-2004, 01:47 PM
oh yeah, and right now every page takes FOREVER To load

erp7e
06-09-2004, 01:46 AM
I don't like it. You load the page and the order form's right there in front of you. I understand capitalism but come on.

At least all the archives are there, although when you load an old article it's been compressed horizontally (to like 4 inches on my screen) and lengthened vertically so that the whole rest of the screen can be taken up by ads. I don't like that. When I load an article I want it take up the screen normally so I can read it without distraction.

I liked the old format better. I'm suspicious that we will get as much information with the "daily" article format.

But like they said..."all good things must come to an end." The only good things are A) Ian King and other good people (CT, JB) still write for them and B) the old articles are still available.

Simon
06-09-2004, 08:55 AM
Read my initial posts - this had anticlimax written all over it.

As I said, these magasine types think something like this is a big deal, and perhaps it's in internally but it has shit all effect to the users and infact in this case they have gone backwards..

Boxer
06-09-2004, 11:58 AM
I'm going to go against the grain as usual and admit that I like it better so far.

I am also dubious if they will keep up producing articles every day but we had the stretching article yesterday and an article by the Lonman today so maybe they might.

I also like the journals and in particular the Lonman's. Hopefully they will keep updating them most days.

At first I thought the article format looked a lot worse but I actually found it easier to read once I started to read them.

There are still quite a few obvious problems but i'm sure they will sort them out given time.

Simon
06-09-2004, 12:13 PM
When i checked their was no weblogs, but they are a nice touch, albeit the majority are full of drivellous inane banter, but some interesting info in there.

I just don't think it brought anything major to the table, and god change that damm colour, when somebody quotes in a post, you can barely read it...

Time well tell if they can keep up a sane article every day, that has any decent content.

Probably the best thing is that the cost of their supps has dropped dramatically due to selling direct, which is good news to you guys, the GROW powder is a well made product.

Clearly the trick is to 'keep em coming back' for info so their products are clearly infront of you day in day out.

The fact they have finally dropped their pathetic myostatin and methoxy products is a good thing. To have quality products tarred with the same brush those products got was the biggest marketing mistake that lot ever made.

Simon
06-09-2004, 12:13 PM
ps Is their GROW powder still as thick as concrete?

erp7e
06-13-2004, 04:05 AM
I will give them credit for one thing--the T-Jack reports are awesome. Free stuff!! (If you respond quick enough).

Boxer
06-13-2004, 01:58 PM
Ok after nearly a week my opinion has changed. I thought the old T-Mag was better...

I thought we were supposed to be getting more articles? It appears we're getting the same amount but diluted.

I've stopped reading the logs too apart from Lonnie's in the hope he will post another interesting study or two.

Mustn't complain though as it's still one of the best resources on the net.

erp7e
06-14-2004, 10:51 PM
Boxer...I knew you'd see the light...but I agree, what are the alternatives, for free, on the net?

Boxer
06-14-2004, 10:58 PM
Originally posted by erp7e
Boxer...I knew you'd see the light...but I agree, what are the alternatives, for free, on the net?
It's only monthly at the moment and maybe it will be as good as T-Mag once it gets more established h ttp://www.ruggedmag.com/

erp7e
06-16-2004, 07:36 PM
Not bad...although a lot of the articles are t-mag reprints.